TAG Heuer has developed over time with sport in mind. Since 1860, TAG has created timepieces designed to keep up with the fast-paced sporting lifestyle. Not wanting to miss a second, their watches get crafted to capture every moment in every incredible sporting event. Sport continued to be a driving force for TAG Heuer, inspiring them to develop the Mikrograph a mechanical chronograph five times more accurate than any other of its kind. As a result of this, TAG Heuer became the official timekeeper for many major sporting events. Possibly the most notable is its affiliation with the Formula 1 World Championship and becoming the first watchmaking brand to sponsor this prestigious sporting event. If you want reliability and accuracy, then our selection of TAG Heuer watches are the perfect fit. Putting a laser focus on developing the world's most accurate timers, TAG has achieved an accuracy of 5/10,000ths of a second. TAG watches are the result of ground-breaking research, intricate testing, and masterful design. Each collection the brand produces has shaken the watchmaking industry and become a hit across the globe. TAG Heuer takes pride in its men's and women's watches and ensures they hold the same iconic status as ones that came before. d for you. Collections such as the Seamaster are renowned for their resilience in harsh conditions. Water-resistant up to 300 meters and achieving the highest of industry standards, it is favoured by swimmers and divers.